Whether it's content for a website, sales & marketing material, company brochures, blogs, testimonials or internal/ external communications, I can provide the words to make sure that you and your business make the right impression every time.
Good grammar and correct punctuation are merely the beginning; I take great care to make sure that your own personality (and that of your company) are accurately reflected and that the overall tone of the piece is always entirely appropriate.
Clear, concise communication is key when readers have a limited time and are likely to 'scan' rather than absorb completely. Good, interesting content will entice the reader to delve a little deeper and perhaps even make them want to find out more about your offering. If you are trying to promote your products and services then surely you want to suggest, from the very first point of contact, that you are a company who know exactly what they are doing and who are very easy to do business with. Your choice of words and how they are put together reveals so much about your organisation and can be a deal-maker or deal-breaker way before you get the opportunity to introduce yourself in person.
" Does it really matter whether I use the right word in the right way? Surely it is more important that I am good at what I actually do?"
You may well illustrate excellence in your field of work but poor communication can, at best, suggest a lack of attention to detail. More worryingly it may hint at laziness! Simply ask yourself if you would have the inclination to do business with a company who left spelling errors in their product brochure or took a very long time to make their point on the flyer they assumed you would use your precious time to read right to the end........
Lack of skill, lack of confidence or simply lack of time - whatever the reason your copywriting has become a bit of a nightmare chore, take a moment to contact me and I will have you sounding like the most wonderfully literate version of yourself.
The main issue facing most business owners is the conflict between what they WANT to be doing and what they NEED to be doing. With required tasks overtaking desired activities by quite a stretch, a happy business owner is sadly becoming a thing of the past!