As a business owner or main decision maker you may find yourself having sleepless nights as you mull over new ideas you've had to kick start a project or resolve a current issue. Great plans made in the early hours often sound a little less plausable in the cold light of day and unfortunately are more easily abandoned than explored. The best thing about having a 'go to' person who is independent from your organisation is that you have an opportunity to voice your ideas and hopefully also enhance them, utilising experience gained from a cross-section of businessses rather than being limited to the traditional standards (or maybe even constraints) within your own industry.